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← All case studies BLENDER'S PRIDE

Memories, composited into the moment.

VFX compositing that wove a carousel of Masaba and Neena Gupta’s memories into the shot.

Blender's Pride crest and wordmark over a graded frame from the film

The challenge

The shot came to us already filmed: Masaba Gupta in frame, and a story about the memories she shares with her mother, Neena Gupta. The brief was to bring those memories into the scene with a carousel of their photographs that feels part of the shot, not pasted on top of it.

Sector
FMCG
Size
50-100 employees
What they came for
VFX compositing

Our approach

Option 01
Start from the shotThe footage was locked, so we read its camera move, light and depth first, so the composite had to fit the scene, not the other way round.
Option 02
A carousel of memoriesPhotographs of Masaba and Neena Gupta, composited into the frame as a moving carousel, so the past plays out right beside the present.
Option 03
No visible seamsLight, colour and edges matched to the original footage, so the memories look like they were always in the shot.
The work

What it actually looks like.

Showing 5 stills from the build

BLENDER'S PRIDE image 5
BLENDER'S PRIDE image 1
BLENDER'S PRIDE image 2
BLENDER'S PRIDE image 3
BLENDER'S PRIDE image 4
Before and after

Before and after the grade.

The finished shot: a carousel of Masaba and Neena Gupta photographs composited into the windows
The filmed shot before compositing: Masaba Gupta walking past empty windows
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