A creative India’s first student-only advertising festival empowering young creatives.
Showing 7 stills from the build
Every great mango starts as a guthli, a humble seed. When the client chose this unusual name for their event, our task was to turn it into a story people instantly understood. The catch: the meaning had to land in the first few seconds, before users scrolled any further.
Our answer was to let the seed tell its own story. Through an animated interaction, the guthli sprouts into a tree and then a forest, mirroring how a small idea grows into real-world impact. By the time visitors scroll on, the name already makes sense
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