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SAMSUNG GALAXY F26
Every screen, built in post.
VFX and compositing that brought every Galaxy F26 screen in the ad to life.
The challenge
The ad was filmed with the Galaxy F26’s screen covered in green tracking markers. Every chart, notification, app and game the viewer sees had to be created and placed in post. The brief was screens that move with the hand, sit in the light of the scene and look like the phone was really on.
- Sector
- FMCG
- Size
- Too many to count!
- What they came for
- Screen VFX and compositing
Our approach
- Option 01
- Track every moveEach shot was tracked from the green markers, so the screen stays locked to the phone through every tilt and turn.
- Option 02
- Build the screensA chart, notifications, a colleges app, a game score and a social feed, animated to match the story, so every screen shows exactly what the scene needs.
- Option 03
- Make it look realLight, colour and glare matched to each shot, so the screens look like they were lit on set, not added after.
The work
What it actually looks like.
Showing 6 stills from the build
Before and after
Before and after the grade.
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