About the project
Guthli AdFest is India’s first advertising festival exclusively for students (ages 15–23), designed to nurture young creative minds and encourage them to #StartYoung.The website serves as the digital face of the festival — communicating its ethos, energy, and vision while exciting students to participate.
The Problems
Designing a festival website that avoids the typical static, information-heavy layout and instead delivers an emotion-led, immersive experience that resonates with Gen-Z students who expect creativity, motion, and personality from the very first scroll.
The Goals
- Instantly establishes the festival’s playful yet purposeful identity
- Uses motion and scroll interactions to guide users naturally
- Balances creativity with clarity for event information
- Feels exciting, approachable, and student-driven
What we Achieved
Crafted a bold opening experience that immediately sets the tone for Guthli AdFest
- Designed a scroll-controlled narrative flow, allowing users to explore the festival organically
- Maintained a clean, consistent visual system while layering in motion and personality
- Delivered a responsive, performance-optimized Webflow build that feels seamless across devices
- Successfully translated the festival’s creative spirit into a cohesive digital storytelling experience
the Outcomes
Wire-framing


Development


Hero Section


Our Mission
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Product Detail Page
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About us
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Contact us
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Products
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Product List
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Expertise
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Product List
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About us
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