EBR

Kuhoo

"EBR’s proactive customer success team, coupled with their skilled design experts, made the entire experience smooth. They were consistently helpful, understanding, and committed to delivering great work."

- Founder, Kuhoo

x10

growth in user interactions after the site went live

About the project

Kuhoo is a student-focused financial technology company and NBFC that provides tailored, collateral-free education loans through a digital platform. Its mission is to democratize access to higher education financing using technology, AI, and data insights, making loan processing fast, transparent, and student-friendly.

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The Problems

Student loan platforms typically suffer from heavy information dumps, dense legal text, and complex, multi-step approval processes. The challenge was to transform this into a clear, engaging, confidence-building web experience that appeals to both students and parents — reducing anxiety and friction around financial decision-making.

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The Goals

Design and build a website that:

Immediately conveys Kuhoo’s unique value proposition (digital, fast, tailored, student-first)
Simplifies complex financial information through progressive disclosure
Uses visual hierarchy and motion to maintain engagement
Builds trust and credibility for a financial product before users engage deeper

What we Achieved

Clean, purpose-driven layout with a clear primary CTA (“Check Eligibility”) above the fold, enhancing conversion potential.
Step-based value messaging that breaks down the education loan process into bite-sized, easy-to-understand parts.
Use of trust indicators (like loan options, benefits, and statistics) to elevate credibility.
Information structured to address both emotional and practical concerns — from fees and documents to speed and access.
A design that balances commercial goals (lead capture, app downloads) with user needs (clarity, speed, empathy).

the Outcomes

Wire-framing