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DROP OF LIFE
Purity, bottled in a brand.
A fresh, clean identity built to win the split-second choice at the shelf.
The work
What it actually looks like.
Showing 3 stills from the build
The challenge
Packaged water is one of the hardest products to brand. Every bottle holds the same thing, and the shelf is a wall of blue labels that all look alike. The brief was an identity that says pure and natural at a glance, and gets picked in the second a shopper spends choosing.
- Sector
- Manufacturing
- Size
- 10-20 employees
- What they came for
- Brand identity
Our approach
Our Solution
- Option 01
- Positioning around purityBefore any design we pinned down the one idea the brand should own, purity that feels natural, so every choice on the bottle had something to answer to.
- Option 02
- A blue of its ownRoyal Blue and Ocean Blue, set in Maxima Nouva, give the brand a shade of water nobody else is using, so it stands apart on a shelf where every label is blue.
- Option 03
- One identity, every packThe same system runs from the single bottle to the twelve-pack and the billboard, so the brand is recognised at every size and from every distance.
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