← All case studies
ESTELLA RESORTS
Unhurried luxury, by nature.
Branding that feels like a deep breath, from the logo to the last detail.
The work
What it actually looks like.
Showing 3 stills from the build
The challenge
The company had grown up, but its brand had not. The logo was drawn when it was three people, every team had its own version of the colours, and in pitches it looked like the smallest firm in the room. The brief was a rebrand that holds up next to the category leaders without losing what customers already recognised.
- Sector
- Hospitality
- Size
- 10-20 employees
- What they came for
- Brand identity
Our approach
Our Solution
- Option 01
- Positioning firstBefore any design we wrote down who the brand is for and what it says that competitors cannot, so every visual decision had something to answer to.
- Option 02
- An identity built as a systemLogo, colour, type and imagery were designed together, so the brand reads the same on a business card, a website and a trade-show wall.
- Option 03
- Guidelines people actually useA short, practical rulebook and ready-made templates, so the in-house team can make new material without calling us.
Next up
Want to discuss a project?