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About the project
Marine Automation & Navigation Solutions, established in 2020 in the UAE, delivers comprehensive marine automation solutions including electrical systems, navigation devices, and quality spare parts — both new and expertly reconditioned — tailored for maritime operators and fleet managers.
The Problems
Marine service websites often fall into either overly technical presentations that confuse buyers or dull informational pages that fail to engage. The challenge here was to convey a highly technical B2B offering in a way that is clear, engaging, and conversion-focused for global maritime operators looking for marine automation systems and spare parts.
The Goals
Build a website that:
- Clearly communicates products and services specific to marine automation and navigation
- Converts industrial leads through CTAs like “View Products” and “Contact Us”
- Demonstrates expertise and trustworthiness in maritime systems
- Balances technical product data with accessible, outcome-driven messaging
What we Achieved
- Structured Content Hierarchy that introduces the brand, then immediately guides users to products and services.
- Clean UI/UX Flow focusing on clarity — from marine automation solutions to supported brands — optimized for technical decision makers.
- Clear Conversion Paths using prominent CTAs, enquiry forms, and contact sections to capture business leads.
- Responsive Webflow Build ensuring the experience is seamless across devices while preserving brand aesthetics and professionalism.
- Balanced Technical & Marketing Tone that satisfies both engineers looking for product specs and managers seeking service partnerships.
the Outcomes
Wire-framing
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Development
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Hero Section
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Our Mission
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Product Detail Page
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About us
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Contact us
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Products
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Product List
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Expertise
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Product List
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About us
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